Popular Demand Ignites E-Cigarette, Vaping Compliance Training
Wednesday, February 13, 2019
The U.S. Food and Drug Administration (FDA) is putting some serious offense in its game, when it comes to the threat of removing the entire e-cigarette and vaping category from the shelves of nationwide convenience stores.1 The threat comes as youth vaping rates nearly doubled last year, according to the 2018 National Youth Tobacco Survey data. It’s no joke, nor is the revenue-generating success of the e-cigarette and vaping industry. The FDA predicted sales to reach more than $3.5 billion last year, with just five brands accounting for more than 97 percent of the market.
At The BARS Program, many current and prospective clients have approached us with requests for e-cigarette/vaping Secret Shopper visits to quantify compliance among associates for the appropriate sale of such products within their stores. Given the demand, these compliance visits are now a reality, in addition to alcohol, tobacco and lottery calls. Visits are done in the same BARS-branded manner using our Red and Green Card system: Checkers, aged 21-25-years-old, visit a store location twice a month for mock purchases. If the appropriate sales process is followed, clerks receive a Green Card; if not, a Red Card is given. After the visit, an email report is sent to the store’s management team. Visit results are archived in The BARS Program’s password-protected reporting website. Preparation is your best offense.
If you believe your brand would benefit from compliance training related to the sale of e-cigarettes and vaping products, contact The BARS Program at firstname.lastname@example.org or call 1-877-540-5500.
Sources 1 FDA Threatens to Pull E-Cigs From Stores https://www.cspdailynews.com/tobacco/fda-threatens-pull-e-cigs-stores