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Reading Between the Lines: Proof of Identification Under 35

While 21 is an important age – a significant milestone for some – at The BARS Program, we’re partial to 35 and here’s why. According to dermatologists, the skin of a 20-something is typically thriving with few fine lines (if any), brimming with collagen and free of crow’s feet. By the time we hit our 30s, anything is game (and visible) for the large majority. The changes that transpire during this decade make all the difference when guessing one’s age, including the ages of bar, restaurant, grocery or convenience store patrons.


It’s with this derma-logical evidence we encourage our clients to establish a well-documented policy for requesting proof of identification among customers who appear under 35-years-old. Doing so adds an additional layer of compliance protection against potentially failing government-back stings.


A flawlessly recorded policy that is consistently practiced does not discriminate against age, but rather upholds a positive, non-offensive customer experience. It sets expectations among employees, too.


If you’d like assistance with updating or re-writing your brand’s identification policy to include under 35 practices, contact The BARS Program at 1-877-540-5500 or We’ll draw upon our years of compliance expertise to unsure a well-documented, error-proof policy your employees can follow and customers won’t take offense to.

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